How Crescent Seoul tripled their meetings booked with Relate
How Crescent Seoul tripled their meetings booked with Relate
How Crescent Seoul tripled their meetings booked with Relate
How Crescent Seoul tripled their meetings booked with Relate
Jan 5, 2024
Jan 5, 2024
Jan 5, 2024
Jan 5, 2024
Crescent Seoul is a company that connects international buyers with Korean cosmetics manufacturers, offering services ranging from branding to product development and fulfillment. With experience working for global cosmetics companies such as L'Oreal and Estée Lauder, the Crescent Seoul team has been successfully selling Korean cosmetics manufacturing services to European and North American companies.
Currently, Crescent Seoul is targeting the European and American markets. While collaborating with large Korean manufacturers, Crescent Seoul is actively seeking partnerships with competitive small and medium-sized cosmetics companies to expand their reach.
In October 2023, Crescent Seoul started using Relate CRM to manage their B2B sales. In this case study, Crescent Seoul explains the following:
How they decided to use Relate
How Relate improved their inbound sales process
Results
30% increase in closed won contracts
3x increase in qualified sales meetings
100% response rate to inbound inquiries
What was your biggest problem managing sales before Relate?
Initially, our team focused on marketing rather than sales, as our strength lay in SEO. Consequently, we received a significant number of inbound inquiries. However, the problem was that we struggled to respond to all of them. Sometimes, it took us up to five days, and during busy periods, we couldn't even respond to new buyers for months.
I'm sure many in B2B sales can relate to this. Even as our company grew, it was challenging to find experienced sales reps. It took a lot of time for new team members to figure out how to follow up with prospects, and I always felt under pressure during meetings.
Crescent Seoul is a company that connects international buyers with Korean cosmetics manufacturers, offering services ranging from branding to product development and fulfillment. With experience working for global cosmetics companies such as L'Oreal and Estée Lauder, the Crescent Seoul team has been successfully selling Korean cosmetics manufacturing services to European and North American companies.
Currently, Crescent Seoul is targeting the European and American markets. While collaborating with large Korean manufacturers, Crescent Seoul is actively seeking partnerships with competitive small and medium-sized cosmetics companies to expand their reach.
In October 2023, Crescent Seoul started using Relate CRM to manage their B2B sales. In this case study, Crescent Seoul explains the following:
How they decided to use Relate
How Relate improved their inbound sales process
Results
30% increase in closed won contracts
3x increase in qualified sales meetings
100% response rate to inbound inquiries
What was your biggest problem managing sales before Relate?
Initially, our team focused on marketing rather than sales, as our strength lay in SEO. Consequently, we received a significant number of inbound inquiries. However, the problem was that we struggled to respond to all of them. Sometimes, it took us up to five days, and during busy periods, we couldn't even respond to new buyers for months.
I'm sure many in B2B sales can relate to this. Even as our company grew, it was challenging to find experienced sales reps. It took a lot of time for new team members to figure out how to follow up with prospects, and I always felt under pressure during meetings.
Crescent Seoul is a company that connects international buyers with Korean cosmetics manufacturers, offering services ranging from branding to product development and fulfillment. With experience working for global cosmetics companies such as L'Oreal and Estée Lauder, the Crescent Seoul team has been successfully selling Korean cosmetics manufacturing services to European and North American companies.
Currently, Crescent Seoul is targeting the European and American markets. While collaborating with large Korean manufacturers, Crescent Seoul is actively seeking partnerships with competitive small and medium-sized cosmetics companies to expand their reach.
In October 2023, Crescent Seoul started using Relate CRM to manage their B2B sales. In this case study, Crescent Seoul explains the following:
How they decided to use Relate
How Relate improved their inbound sales process
Results
30% increase in closed won contracts
3x increase in qualified sales meetings
100% response rate to inbound inquiries
What was your biggest problem managing sales before Relate?
Initially, our team focused on marketing rather than sales, as our strength lay in SEO. Consequently, we received a significant number of inbound inquiries. However, the problem was that we struggled to respond to all of them. Sometimes, it took us up to five days, and during busy periods, we couldn't even respond to new buyers for months.
I'm sure many in B2B sales can relate to this. Even as our company grew, it was challenging to find experienced sales reps. It took a lot of time for new team members to figure out how to follow up with prospects, and I always felt under pressure during meetings.
Crescent Seoul is a company that connects international buyers with Korean cosmetics manufacturers, offering services ranging from branding to product development and fulfillment. With experience working for global cosmetics companies such as L'Oreal and Estée Lauder, the Crescent Seoul team has been successfully selling Korean cosmetics manufacturing services to European and North American companies.
Currently, Crescent Seoul is targeting the European and American markets. While collaborating with large Korean manufacturers, Crescent Seoul is actively seeking partnerships with competitive small and medium-sized cosmetics companies to expand their reach.
In October 2023, Crescent Seoul started using Relate CRM to manage their B2B sales. In this case study, Crescent Seoul explains the following:
How they decided to use Relate
How Relate improved their inbound sales process
Results
30% increase in closed won contracts
3x increase in qualified sales meetings
100% response rate to inbound inquiries
What was your biggest problem managing sales before Relate?
Initially, our team focused on marketing rather than sales, as our strength lay in SEO. Consequently, we received a significant number of inbound inquiries. However, the problem was that we struggled to respond to all of them. Sometimes, it took us up to five days, and during busy periods, we couldn't even respond to new buyers for months.
I'm sure many in B2B sales can relate to this. Even as our company grew, it was challenging to find experienced sales reps. It took a lot of time for new team members to figure out how to follow up with prospects, and I always felt under pressure during meetings.
Jungyun Ha
CEO @Crescent Seoul
"We had a lot of inbound leads, but we weren't capitalizing on the opportunities. I would wake up to a pile of emails in the morning, and with all my other work, it was challenging to respond to all of them. At the same time, I needed to train our sales team internally, so it was really hectic."
What was the decision-making process for adopting Relate (convincing team members, onboarding, etc.)?
Initially, I was cautious about using Relate because I hadn't used many SaaS tools before. However, as our company grew, I realized that we needed to organize our sales process better. After attending a sales coaching session run by the Relate team, I decided to adopt it.
What was the decision-making process for adopting Relate (convincing team members, onboarding, etc.)?
Initially, I was cautious about using Relate because I hadn't used many SaaS tools before. However, as our company grew, I realized that we needed to organize our sales process better. After attending a sales coaching session run by the Relate team, I decided to adopt it.
What was the decision-making process for adopting Relate (convincing team members, onboarding, etc.)?
Initially, I was cautious about using Relate because I hadn't used many SaaS tools before. However, as our company grew, I realized that we needed to organize our sales process better. After attending a sales coaching session run by the Relate team, I decided to adopt it.
What was the decision-making process for adopting Relate (convincing team members, onboarding, etc.)?
Initially, I was cautious about using Relate because I hadn't used many SaaS tools before. However, as our company grew, I realized that we needed to organize our sales process better. After attending a sales coaching session run by the Relate team, I decided to adopt it.
Jungyun Ha
CEO @Crescent Seoul
"My team was excited about the decision to adopt Relate because it automated the inbound lead capturing, follow-ups, and meeting scheduling. Using Relate increased our efficiency significantly. It had a greater impact than hiring a sales ops person."
Although we faced some initial challenges due to our lack of experience with SaaS tools, I found that reaching out to the Relate team directly via the intercom provided quick responses. We also received a lot of help from the Relate community and their webinars.
Changes and achievements after using Relate
Since implementing Relate, our inbound sales process has improved tremendously. We have automated most of it, allowing us to accomplish more with less effort, and the results speak for themselves.
On average, we receive about 50 inbound inquiries per month, and now we respond to 100% of them. As a result, the number of meetings has tripled, and the number of contracts has increased by 30%. With automation, tasks that used to take half a day or more can now be done quickly.
1/ 100% response rate for inbound inquiries
Previously, we were only able to respond to a fraction of the inquiries we received. Since implementing Relate, we now respond to 100% of them.
2/ 3X meetings scheduled
With the automation provided by Relate, we spend less time on responding to inquiries and scheduling meetings. This allows us to focus on more important tasks.
3/ 30% increase in contracts
Using Relate has also resulted in a 30% increase in the number of contracts we secure.
I've learned sales best practices through Relate’s content, webinars, and meetings with the Relate team, and I've applied them to our sales process. Before using Relate, I was nervous about meeting with customers, but now I feel more confident.
I also used to worry about how to follow up with emails, but after participating in Relate's sales training session, I learned the best practices for email in B2B sales, which helped me a lot when communicating.
4/ 4 hours saved a day with inbound sales automation
Tasks that used to take my team half a day or more can now be completed through inbound sales automation.
We automatically qualify prospects based on the information they provide in the form, allowing us to set up meetings only with qualified prospects. Additionally, the increased number of customer interactions enables us to refine our qualification criteria regularly.
5/ Aggregating all communication history
Effective communication is crucial not only with our buyers but also with our suppliers. Relate's feature of aggregating all communication history and meeting notes in one place has been vital for us. In Relate, we can easily access all the emails we have sent and received in the past on the Organization Detail Page.
Increased confidence in managing deals and improved sales process
After witnessing the improvements in our inbound sales process and the resulting positive outcomes, I have come to find B2B sales enjoyable. I am now eager to explore outbound sales as well.
With more frequent customer meetings, we gather valuable feedback that helps us enhance our services. Based on these insights, I am making changes to the copy on our landing page, ensuring it resonates better with prospects. We are planning to update our website in the first half of this year.
Although we faced some initial challenges due to our lack of experience with SaaS tools, I found that reaching out to the Relate team directly via the intercom provided quick responses. We also received a lot of help from the Relate community and their webinars.
Changes and achievements after using Relate
Since implementing Relate, our inbound sales process has improved tremendously. We have automated most of it, allowing us to accomplish more with less effort, and the results speak for themselves.
On average, we receive about 50 inbound inquiries per month, and now we respond to 100% of them. As a result, the number of meetings has tripled, and the number of contracts has increased by 30%. With automation, tasks that used to take half a day or more can now be done quickly.
1/ 100% response rate for inbound inquiries
Previously, we were only able to respond to a fraction of the inquiries we received. Since implementing Relate, we now respond to 100% of them.
2/ 3X meetings scheduled
With the automation provided by Relate, we spend less time on responding to inquiries and scheduling meetings. This allows us to focus on more important tasks.
3/ 30% increase in contracts
Using Relate has also resulted in a 30% increase in the number of contracts we secure.
I've learned sales best practices through Relate’s content, webinars, and meetings with the Relate team, and I've applied them to our sales process. Before using Relate, I was nervous about meeting with customers, but now I feel more confident.
I also used to worry about how to follow up with emails, but after participating in Relate's sales training session, I learned the best practices for email in B2B sales, which helped me a lot when communicating.
4/ 4 hours saved a day with inbound sales automation
Tasks that used to take my team half a day or more can now be completed through inbound sales automation.
We automatically qualify prospects based on the information they provide in the form, allowing us to set up meetings only with qualified prospects. Additionally, the increased number of customer interactions enables us to refine our qualification criteria regularly.
5/ Aggregating all communication history
Effective communication is crucial not only with our buyers but also with our suppliers. Relate's feature of aggregating all communication history and meeting notes in one place has been vital for us. In Relate, we can easily access all the emails we have sent and received in the past on the Organization Detail Page.
Increased confidence in managing deals and improved sales process
After witnessing the improvements in our inbound sales process and the resulting positive outcomes, I have come to find B2B sales enjoyable. I am now eager to explore outbound sales as well.
With more frequent customer meetings, we gather valuable feedback that helps us enhance our services. Based on these insights, I am making changes to the copy on our landing page, ensuring it resonates better with prospects. We are planning to update our website in the first half of this year.
Although we faced some initial challenges due to our lack of experience with SaaS tools, I found that reaching out to the Relate team directly via the intercom provided quick responses. We also received a lot of help from the Relate community and their webinars.
Changes and achievements after using Relate
Since implementing Relate, our inbound sales process has improved tremendously. We have automated most of it, allowing us to accomplish more with less effort, and the results speak for themselves.
On average, we receive about 50 inbound inquiries per month, and now we respond to 100% of them. As a result, the number of meetings has tripled, and the number of contracts has increased by 30%. With automation, tasks that used to take half a day or more can now be done quickly.
1/ 100% response rate for inbound inquiries
Previously, we were only able to respond to a fraction of the inquiries we received. Since implementing Relate, we now respond to 100% of them.
2/ 3X meetings scheduled
With the automation provided by Relate, we spend less time on responding to inquiries and scheduling meetings. This allows us to focus on more important tasks.
3/ 30% increase in contracts
Using Relate has also resulted in a 30% increase in the number of contracts we secure.
I've learned sales best practices through Relate’s content, webinars, and meetings with the Relate team, and I've applied them to our sales process. Before using Relate, I was nervous about meeting with customers, but now I feel more confident.
I also used to worry about how to follow up with emails, but after participating in Relate's sales training session, I learned the best practices for email in B2B sales, which helped me a lot when communicating.
4/ 4 hours saved a day with inbound sales automation
Tasks that used to take my team half a day or more can now be completed through inbound sales automation.
We automatically qualify prospects based on the information they provide in the form, allowing us to set up meetings only with qualified prospects. Additionally, the increased number of customer interactions enables us to refine our qualification criteria regularly.
5/ Aggregating all communication history
Effective communication is crucial not only with our buyers but also with our suppliers. Relate's feature of aggregating all communication history and meeting notes in one place has been vital for us. In Relate, we can easily access all the emails we have sent and received in the past on the Organization Detail Page.
Increased confidence in managing deals and improved sales process
After witnessing the improvements in our inbound sales process and the resulting positive outcomes, I have come to find B2B sales enjoyable. I am now eager to explore outbound sales as well.
With more frequent customer meetings, we gather valuable feedback that helps us enhance our services. Based on these insights, I am making changes to the copy on our landing page, ensuring it resonates better with prospects. We are planning to update our website in the first half of this year.
Although we faced some initial challenges due to our lack of experience with SaaS tools, I found that reaching out to the Relate team directly via the intercom provided quick responses. We also received a lot of help from the Relate community and their webinars.
Changes and achievements after using Relate
Since implementing Relate, our inbound sales process has improved tremendously. We have automated most of it, allowing us to accomplish more with less effort, and the results speak for themselves.
On average, we receive about 50 inbound inquiries per month, and now we respond to 100% of them. As a result, the number of meetings has tripled, and the number of contracts has increased by 30%. With automation, tasks that used to take half a day or more can now be done quickly.
1/ 100% response rate for inbound inquiries
Previously, we were only able to respond to a fraction of the inquiries we received. Since implementing Relate, we now respond to 100% of them.
2/ 3X meetings scheduled
With the automation provided by Relate, we spend less time on responding to inquiries and scheduling meetings. This allows us to focus on more important tasks.
3/ 30% increase in contracts
Using Relate has also resulted in a 30% increase in the number of contracts we secure.
I've learned sales best practices through Relate’s content, webinars, and meetings with the Relate team, and I've applied them to our sales process. Before using Relate, I was nervous about meeting with customers, but now I feel more confident.
I also used to worry about how to follow up with emails, but after participating in Relate's sales training session, I learned the best practices for email in B2B sales, which helped me a lot when communicating.
4/ 4 hours saved a day with inbound sales automation
Tasks that used to take my team half a day or more can now be completed through inbound sales automation.
We automatically qualify prospects based on the information they provide in the form, allowing us to set up meetings only with qualified prospects. Additionally, the increased number of customer interactions enables us to refine our qualification criteria regularly.
5/ Aggregating all communication history
Effective communication is crucial not only with our buyers but also with our suppliers. Relate's feature of aggregating all communication history and meeting notes in one place has been vital for us. In Relate, we can easily access all the emails we have sent and received in the past on the Organization Detail Page.
Increased confidence in managing deals and improved sales process
After witnessing the improvements in our inbound sales process and the resulting positive outcomes, I have come to find B2B sales enjoyable. I am now eager to explore outbound sales as well.
With more frequent customer meetings, we gather valuable feedback that helps us enhance our services. Based on these insights, I am making changes to the copy on our landing page, ensuring it resonates better with prospects. We are planning to update our website in the first half of this year.
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